The eBasket Africa studio model combines capital, talent, and technology to originate and build new ventures from the ground up — sharing equity with the co-founders we recruit along the way.
Studio vs. fund
We don't wait for founders. We build the company ourselves.
Traditional venture capital waits for founders to come with ideas. We don't. We identify the opportunity ourselves, validate the thesis, recruit the right operator, and build the company together — meaning lower risk, faster execution, and more alignment between capital and operations than a typical investment relationship.
We are technology-first and sector-agnostic, building wherever we see durable demand, defensible economics, and a team capable of winning in the African market.
In addition to building new ventures, we offer Innovation Consulting and Go-to-Market Strategy services to corporates and institutions who want to leverage our studio expertise without building a full venture.
The build stages
01
Thesis & Market Discovery
Sector mapping, whitespace identification, and proprietary hypothesis generation.
Weeks 1–4
02
Validation Sprint
Customer interviews, competitor analysis, unit economics, and rapid MVP testing.
Weeks 5–8
03
Co-Founder & Team Formation
Recruit an operator CEO, CTO, and minimum viable founding team.
Weeks 8–12
04
Build & Go-to-Market
Product development, GTM execution, and first revenue milestone.
Weeks 12–24
05
Graduate & Fundraise
External fundraise, venture graduation, and eBasket remains as a shareholder.
Month 6+
All services
What eBasket Africa delivers.
Six core services — from idea origination to market domination — designed to build enduring African businesses.
01
Venture Building
End-to-end company creation. We originate the thesis, validate the market, recruit the team, and build the product — providing capital, infrastructure, and operational support throughout.
Market thesis and whitespace identification
Co-founder recruitment and equity structuring
Shared product and engineering resources
Investor introductions and fundraise support
02
Innovation Consulting
We partner with established corporates, NGOs, and government institutions to identify innovation opportunities, design digital transformation strategies, and create new business lines using our studio methodology.
Innovation opportunity mapping and prioritisation
Digital transformation strategy and roadmapping
Internal venture design and spin-out advisory
Innovation programme design for organisations
03
Go-to-Market Strategy
We design and execute comprehensive market entry strategies for African markets — helping startups, scaleups, and international businesses launch, grow, and distribute their products effectively across the continent.
African market entry strategy and competitive positioning
Channel selection, pricing, and distribution design
Customer acquisition playbooks and growth modelling
Corporate partnership and B2B distribution facilitation
04–06
Technology, Capital & Market Access
Three additional shared services available to all studio ventures and selected external partners — spanning shared product infrastructure, investment access, and pan-African market relationships.
Shared engineering, design, and data teams
Studio seed funding and cap table management
LP and co-investor network introductions
Corporate partnerships and government relationships
Equity model
How the studio structures ownership.
A transparent equity structure designed to align the interests of the studio, the founding team, and future talent.
40–50%
eBasket Africa — studio equity in exchange for contributed capital, infrastructure, talent, and operational support
40–50%
Founding team — operators, co-founders, and key early hires who join the company and drive execution
10%
ESOP pool — reserved for future talent, senior advisors, and key hires needed as the company scales
See what we've built so far.
Explore the ventures the studio has originated, validated, and taken to market.